Creative Campaign + Contest / Sweepstakes
Client:
Adobe
Came into this one late, but still got a chance to work on this project with an amazing team. | CDs: Jean Morrow, Jason Rosenberg; AD: Katie Coward; CW: Myself
We wanted to remind young people that creative inspiration can truly come from anywhere—you just need to make the leap and get your voice out there. Who better to help us spread that message than Lil Nas X. We asked them to design the cover art to a song Lil Nas X that he hasn't written yet. He would pick his favorite submission and use it as inspiration for the song. This part of the campaign is ongoing. We patiently wait for Lil Nas X to pick the winning art and turn it into his next song. We received over 5,000 submissions.
Press: AdAge (Editor’s Pick) Complex Muse by CLIO
A Few Submissions
Other Works