Zum

Creative Campaign

Zum understands that the current student transportation system is antiquated, costly, and fails to meet not just the needs of students, but also their parents. Our goal was to raise awareness about the broken bus system by addressing these systemic issues that affect everybody and as a result, show how we can create an equitable, safe and sustainable change with Zum. To shine a light on American’s antiquated school bus system we turned the well-known kid’s song, “Wheels On The Bus” into a reflection the current system.