Costa
Activation
Client:
Costa Del Mar
For Those Who Need Water To Breathe. There are people who don’t just spend their life on the water, they come to life on the water. Costa makes gear for those people, for the ones who wring every last drop out of the water. We knew our target was more likely to commute, so we partnered with Waze to make sure our target never drives too far from the water. **Silver ADDY Winner**